Switzerland's leading retail intelligence and real estate advisory firm, delivering institutional-grade market data since 2006.
To provide institutional investors, family offices, retailers, and advisors with the most comprehensive and accurate high-street retail intelligence in Switzerland, enabling data-driven strategic decisions.
With Location TV filmed on all continents and decades of international retail real estate experience, we bring global perspective to Swiss market analysis.
Founded in 2006 by Marc-Christian Riebe, The Location Group has established itself as Switzerland's premier authority on high-street retail intelligence. What began as a boutique advisory firm has evolved into a comprehensive data platform serving institutional investors, luxury brands, and real estate professionals across Europe.
Our flagship publication, the First Worldwide Retail Market Study 2012, received acclaim from industry leaders including Hermès, Zegna, Gucci, Hublot, and Nike. This groundbreaking research established our reputation for delivering institutional-grade market intelligence with unparalleled depth and accuracy.
Today, Prime Locations represents the culmination of nearly two decades of market research, combining our proprietary database of 220+ stores across 18 Swiss cities with deep-dive property analyses and interactive street mapping. Our clients include leading institutional investors, family offices, luxury retailers, and advisory firms who rely on our data for portfolio valuation, site selection, and strategic planning.
We are honored to have received recognition from CEOs, CFOs, and Managing Directors of the world's most prestigious luxury brands and real estate firms.
"This encyclopedia is without a doubt the Rolls Royce/Bentley of Retail Studies."
"What a fantastic book you have produced. It will certainly become reference for retail worldwide in the future."
"Ich hätte nicht gedacht, dass die Standort-Profession eine derartige Exzellenz erreichen kann. Sie sind als Branchen-Primus dabei Inspirator und Motor."
"Einmal mehr zeigt sich, dass im Retailgeschäft fast nur eines zählt: location, location, location..."
Additional acknowledgments from: Gildo Zegna (CEO, Ermenegildo Zegna), Eric de Seynes (Chairman, Hermès International), Roberto Vale (Real Estate Manager, Zara Home), Thomas E. Kern (CEO, Zurich Airport), Johannes Wang (Real Estate Director, Nike Greater China), Dr. Henning Kreke (CEO, Douglas Holding), and many others.
Interested in learning more about our research methodology or partnership opportunities?